CÉBÉ LAUNCHES ITS NEW ULTRA STABLE SUNGLASSES S’TRACK 2.0
CEBE’S EXPERT SUNGLASSES WITH REVOLUTIONARY STABILITY COME BACK IN A MODERNIZED VERSION
EMBARGOED UNTIL 3rd SEPTEMBER 2020
Lyon (FRA), September 2020 – Since its beginning in 1892, Cébé has been known for its intrepid spirit and for providing the best gear for core outdoor enthusiasts, creating products that protect the daredevils in their wilder challenges thanks to adapted technologies. The brand’s most technical model, S’TRACK, is a perfect illustration of this commitment. The sunglasses have been popular among trail runners and joggers for many years and are the choice of champions like François d’Haene and Jessica Pardin. This year, Cébé’s expert running model makes a come-back in a modernized version called S’Track 2.0, and will be available in large and medium sizes to adapt to all types of faces.
EXTRA CONTACT POINTS AND ERGONOMICS FOR ULTIMATE STABILITYFrom running to mountain biking, S’Track 2.0 is made to withstand all situations that normally challenge sunglasses stability.
Stability and comfort are still unrivalled on these “2.0” models thanks to the design and ergonomics of Cébé’s unique S’Tech™ technology.
Designed for and with sport champions, S’Tech™ technology is engineered with a spatula on the inside of each temple curving to a V-shape creating two additional contact points on the head. This results in a better balance of the weight of the sunglasses and ensures perfect hold on the face.
This feature makes S’Track 2.0 ideal for all eventful activities, from trail running to mountain biking… Any time and place where stability is key!
DO NOT MISS A THING WITH SENSOR HIGH CONTRAST LENS TECHNOLOGY
Cébé’s new sunglasses are available with the brand’s latest high contrast lens technology, SENSOR. Developed specifically to enhance vision in regular running or mountain biking environments, SENSOR photochromic option also automatically lightens or darkens to adapt to weather conditions.
The Cébé development team observed that when running or cycling, the perception of obstacles on trails is linked to the perception of the environment’s contrasts and colors. In the outdoors, the main colors being the greens (trees, grass), and the reds (trails, rocks), which are the most difficult for the human eye to perceive. To offer the best experience, the Cébé team had the idea to improve the perception of these specific colors at all times. SENSOR was born. This new lens, made of injected polycarbonate which includes color pigments and additional pigments, allows the brand to create its own spectrum curve which:
- Maximizes the transmission of 2 wavelengths: green and red colors
- Reduces the perception of yellow
- Reduces harmful blue light
This selective transmission of light allows improved contrasts, a better definition of colors as well as more clarity.
For more information about this technology, please watch our explanation video: https://www.youtube.com/watch?v=BTgIyrPry9M
SEE YOU NEXT SPRING !
S’Track 2.0 M and L will be available from Spring 2021 in 5 different frame colors and various options of lens colors and technologies.